PACKAGE 1 – NOT SURE WHAT YOU WANT If you’re starting up a new business or re-branding an existing one, but are not acquainted with the current market trends or which design elements such as colours, fonts etc. will appeal to your target market, let orangeline conceptualise the creative on your behalf. We will present a selection of logos for you to choose from after which refinement of the chosen design takes place. orangeline will provide the finalized logo, plus a one colour version of the logo in a variety of common electronic file formats. PACKAGE 2 – TELL US WHAT TO DO When choosing this package, it is expected that you have already explored the current market trends and colours which you would like to apply to your logo, as well as having developed a basic concept that we can refine into a well-designed identity. This means that you need to supply orangeline with a very detailed brief which we will interpret into three or more versions of the logo you envisaged. Things to think about when preparing a brief for us include: